For a local microcement company seeking to establish an online presence, I embarked on a website design build project. Prior to our collaboration, they solely relied on Instagram as their digital showcase for services. Recognising the importance of an online platform in today's market, they sought a website to showcase their products and services, enhance brand visibility, and reach a wider audience. Logo design by Ryan Mitson.
Services
Technology
In crafting the design, I drew inspiration from the company's unique product offering: super high-end, understated, and luxurious microcement. To reflect these qualities, I delved into the aesthetics of London competitors renowned for catering to elite clientele in both residential and commercial sectors. Additionally, I studied the strategies of smaller companies that focused on sales and marketing, emphasising the inherent benefits of microcement. Through meticulous research and creative vision, I developed a website design that seamlessly blends sophistication with functionality, effectively positioning the company as a leader in the microcement industry.
During the design phase, I collaborated closely with a talented logo designer who had crafted the company's logo in previous years. Seeking to maintain brand consistency, I sought their invaluable feedback on the website's aesthetic direction. Together, we meticulously explored various color palettes and sourced imagery related to plastering, Venetian plaster, and Mediterranean-style architecture, ensuring a cohesive visual narrative that resonates with the company's identity.
Delighted with the collaboration, the client now boasts a professional online presence and is excited to redirect his substantial Instagram following to the new website. Fully responsive and visually stunning across various devices, the website encapsulates the essence of the company's high-end offerings. Looking ahead, plans are in motion to incorporate a blog section, leveraging the potential for increased organic traffic and ensuring the website remains current. Additionally, I've extended my services to design and deliver bespoke business cards, further enhancing the company's brand identity both online and offline.