Freelance Web, Document & Email Designer

What I do

Most design problems aren’t really about how something looks.

They’re usually caused by unclear structure, too much content, or things that haven’t been properly thought through.

That’s where I come in.

I work with businesses to simplify what they’re saying, improve how it flows, and design things that are easier to use — whether that’s a website, an email, document, or printed material.

Services

I focus on three core areas, helping businesses improve how they communicate across web, email and documents — both print and digital.

Web Design & Development

Websites designed from scratch, with a focus on clarity, structure and usability.

I don’t use templates — everything is built around your content and what your business actually needs. I work across platforms including WordPress and Webflow, as well as flexible builders like Brizy where appropriate, depending on the project.

The goal is always the same — a website that is easy to use, works across all devices, and is built properly from the ground up.

Editorial & Document Design

Structured, considered design for reports, brochures, presentations and documents — both print and digital.

The focus is on making information easier to understand by improving hierarchy, layout and flow, so content is clearer and more engaging to read.

I work across tools such as Figma, PowerPoint, Canva, Microsoft Word and Adobe Creative Cloud, depending on how the document will be used.

Email Design & Development

Emails designed and built to perform across all major email clients.

From layout and structure through to HTML build and testing, everything is handled properly so emails are reliable, readable and consistent across platforms.

I regularly work with tools such as Topol.io, Mailchimp and Campaign Monitor to create flexible, reusable email systems.

My Approach

I don’t jump straight into design.

Every project starts with understanding what you’re trying to communicate, where things aren’t working, and what can be simplified.

From there, I focus on structure first — making sure content is organised clearly, flows properly, and has a clear purpose — whether it’s a website, an email, or a document.

Only once that’s in place do I move into design and build.

The end result isn’t just something that looks good, but something that’s easier to use, easier to manage, and works properly in the real world.

See how I work

How I work

A simple, structured process...

Understand

I start by getting a clear picture of your business, your audience, and what you’re trying to achieve. Just as importantly, I look at what’s not working — whether that’s a confusing website, an unclear document, or an email that isn’t performing.

Simplify

Most projects benefit from stepping back and reducing complexity. I focus on improving structure, organising content more clearly, and removing anything that doesn’t need to be there. This stage is where things start to become clearer and more focused.

Design

With a clear structure in place, I design layouts that are easy to follow and visually consistent. The focus is always on clarity and usability — not decoration for the sake of it.

Build / Prepare

Depending on the project, this might mean building a website, developing an email, or preparing artwork for print or digital use. Everything is handled properly so it works as expected — across devices, platforms, or formats.

Ongoing

Most projects don’t end at delivery. I often continue working with clients to refine, improve, and build on what’s been created — whether that’s updating a website, evolving a design system, or supporting ongoing work.

A bit about me

I’m Adam, a freelance web and graphic designer with over 10 years’ experience working across agencies and independent projects, designing for both global brands and local businesses.

That experience has shaped how I approach my work — not just focusing on how something looks, but how it’s structured, how it flows, and how it’s actually used day to day.

Whether it’s a website, an email, or a document, the goal is always the same: to make things clearer, easier to use, and built to last.

I care about doing things properly — not rushing projects, not overcomplicating things, and not disappearing after launch. Most of the work I do comes from long-term relationships with clients who need ongoing design support they can rely on.

Over the years, I’ve worked with a range of businesses — from well-known brands to smaller, independent teams — bringing the same level of care and attention to each.

Freelance Web & Graphic Designer

Design that makes things clearer, simpler, and easier to use.