Hi, I’m Adam. I design and build websites, emails and documents that businesses actually rely on - with a focus on structure, usability and long-term value.
Most design problems aren’t really about how something looks.
They’re usually caused by unclear structure, too much content, or things that haven’t been properly thought through.
That’s where I come in.
I work with businesses to simplify what they’re saying, improve how it flows, and design things that are easier to use — whether that’s a website, an email, document, or printed material.
I focus on three core areas, helping businesses improve how they communicate across web, email and documents — both print and digital.
Websites designed from scratch, with a focus on clarity, structure and usability.
I don’t use templates — everything is built around your content and what your business actually needs. I work across platforms including WordPress and Webflow, as well as flexible builders like Brizy where appropriate, depending on the project.
The goal is always the same — a website that is easy to use, works across all devices, and is built properly from the ground up.
Structured, considered design for reports, brochures, presentations and documents — both print and digital.
The focus is on making information easier to understand by improving hierarchy, layout and flow, so content is clearer and more engaging to read.
I work across tools such as Figma, PowerPoint, Canva, Microsoft Word and Adobe Creative Cloud, depending on how the document will be used.
Emails designed and built to perform across all major email clients.
From layout and structure through to HTML build and testing, everything is handled properly so emails are reliable, readable and consistent across platforms.
I regularly work with tools such as Topol.io, Mailchimp and Campaign Monitor to create flexible, reusable email systems.
A simple, structured process...
I start by getting a clear picture of your business, your audience, and what you’re trying to achieve. Just as importantly, I look at what’s not working — whether that’s a confusing website, an unclear document, or an email that isn’t performing.
Most projects benefit from stepping back and reducing complexity. I focus on improving structure, organising content more clearly, and removing anything that doesn’t need to be there. This stage is where things start to become clearer and more focused.
With a clear structure in place, I design layouts that are easy to follow and visually consistent. The focus is always on clarity and usability — not decoration for the sake of it.
Depending on the project, this might mean building a website, developing an email, or preparing artwork for print or digital use. Everything is handled properly so it works as expected — across devices, platforms, or formats.
Most projects don’t end at delivery. I often continue working with clients to refine, improve, and build on what’s been created — whether that’s updating a website, evolving a design system, or supporting ongoing work.
